Best Help Center Download Page Design

How do you convince visitors your website is worth their fourth dimension? In that location are so many elements that a pinnacle-notch landing page needs, and making those elements the "best" they tin can be often depends on what your landing page goals are.

If you're looking to up your landing page game, it's helpful to know what goes into a bully one. We've compiled a list of landing pages we love so you tin can run across these impressive designs in action and implement their tactics into your own landing pages.

Landing Page Examples

1. Shopify
2. Corking Jones
3. Muzzle
4. DoorDash
5. Wise
6. Airbnb
7. Wag!
8. Wistia
9. Webflow
10. Talkspace
11. Nauto
12. Industrial Forcefulness Marketing
13. Entering Emotion
14. Impact Branding & Design
15. Unbounce
16. Bills.com
17. Zillow
18. Landbot
19. Webprofits
20. Native Poppy
21. Conversion Lab

Sign-Upward Landing Pages

1. Shopify

Similar many of the other landing pages in this mail service, Shopify'south trial landing folio for sellers keeps information technology unproblematic. It's not also text-heavy, but still manages to persuade users past noting a few key points about its top-notch production. Visitors come up abroad knowing that Shopify is an all-in-one platform that is like shooting fish in a barrel to utilize and trusted by many.

Why This Landing Folio Works:

• Clean Interface: The user-oriented headline is but a few words, for example, and the page relies on simple graphics and short paragraphs to communicate the trial'south details and benefits.
• Concise CTA: There are only a few fields y'all need to fill out earlier you go started. All of this makes it easier for you to quickly become started selling online with their tool.

What Could Be Improved:

• Emphasize Security: The last column states that the platform is rubber, but doesn't explain why. Instead, information technology mentions that over a meg businesses employ it. A few words that speak to site security would ameliorate this section since the number of vendors is already stated at the tiptop of the page. Additionally, information technology would eliminate friction for visitors with security concerns.

2. Great Jones

Many of united states have been doing a lot more cooking during the pandemic and looking to upgrade our gear. Great Jones offers upwards a landing page that's as beautiful as its Dutch Ovens. Information technology's very aspirational and taps into all of our platonic kitchen dreams.

Why This Landing Page Works:

• Use of Colour: Great Jones' site is colorful just like its cookware. The use of bold colors quickly draws visitors in and makes the cookware stand out.
• Prominent CTA: Yous tin can't miss this giant xanthous CTA and assuming font $100 Off coupon. Who wouldn't desire $100 off these gorgeous pots?

What Could Be Improved:

• Rollover Descriptions: With so many pans and utensils pictured at once, it would be not bad if users had the ability to view the name of the detail. That way they could discover it easier on the site when they're ready to buy.

iii. Muzzle

Cage, a Mac app that silences on-screen notifications, fully embraces this show don't tell mentality on their otherwise minimal landing folio. Landing pages help users decide whether or not your product or service is really worth their precious time and energy. What improve style to conspicuously and straightforwardly communicate your value proposition than by confronting visitors with the very trouble your app solves?

Why This Landing Page Works:

• Show Rather Than Tell: Visitors to the page are greeted with a rapid-fire onslaught of embarrassing notifications in the upper left of the screen. Not only is the blitheness hilarious, it also manages to compellingly convey the app's usefulness without lengthy descriptions.
• Cohesive Visual Experience: Fifty-fifty the text on the page is a muted grey color, mirroring the function of the production.

What Could Be Improved:

• Could Be Difficult to Read: While the light grayness text on white groundwork is great at mimicking the product's part, it may be harder to read for some.

4. DoorDash

Takeout enthusiasts are no doubt familiar with DoorDash, the app that lets y'all order food from a diversity of restaurants from your phone. Well, instead of customers, this landing page is geared towards recruiting Dashers who brand the deliveries.

Why This Landing Page Works:

• Emphasizes Dasher Autonomy: This landing page really plays up that Dashers are independent and free to piece of work when they want.
• Highlights Potential Earnings: While in that location's no way to prove these earnings are typical, they are certainly enticing for anyone who wants to make extra cash on the side.

What Could Be Improved:

• Advantage Over Competitors: DoorDash is not the only delivery game in boondocks. They could highlight what sets them autonomously from a competitor similar UberEats.

v. Wise

Wise allows you to send or receive money in different currencies and countries, and its landing page separates customers into two categories of either Business or Personal so y'all're non distracted by options that don't apply to you. At that place's fifty-fifty a short video to show visitors how the service works before they try it. Since they're dealing with money, it'southward important to become the client experience correct the get-go time.

Why This Landing Folio Works:

• Highlights Safety: The security information is out front end and middle on this page, helping to ease whatever hesitancy a potential client might take and assures them that Wise is a safe service to use to send money and receive .
• Emphasizes Value: In several places on the folio, in both text and video, Wise reiterates that information technology's less expensive than transferring money through a traditional bank.

What Could Be Improved:

• Interface is a Little Busy: While information technology's great that customers have access to a wealth of data about the service, in that location'due south a lot going on. In that location's video, menus that appear when you curl and multiple buttons — all within the top one-half of the page.

6. Airbnb

To assistance convert visitors into hosts, Airbnb offers some enticing personalization: an estimated weekly average earnings projection based on your location and home size. You can enter additional information about your potential accommodations into the fields to get an fifty-fifty more than customized estimation.

If you visit the page already convinced, the clear telephone call-to-action at the superlative of the folio makes information technology easy to catechumen on the spot.

Why This Landing Folio Works:

• Personalization: Airbnb shows y'all right at the start what y'all could potentially earn based on your area and the size of your habitation. This is useful for potential new hosts who may still be figuring out how much they should charge and what they can expect to earn.
• Leverages Customs: Further downwardly on the page, those curious about hosting accept the option to contact a seasoned Superhost to answer whatever questions they may have.

What Could Be Improved:

• Nothing: The page is clear, concise, reassures potential hosts Airbnb is prophylactic to use, and offers a personalized experience.

7. Wag!

Wag! is a service that connects dog owners with dog walkers and sitters. This folio gets right to the bespeak with a big font encouraging prospects to join, and puts the sign-upward form prominently on the right half of the page. The green background color makes the white font and other elements on the folio pop. The addition of a QR code on the grade is as well a nice touch, enabling visitors to scan information technology, chop-chop download the app, and sign-up.

Why This Landing Page Works:

• Efficient Class: Leaving the form field open on the page ways visitors don't even accept to click on a CTA to access it. The QR code farther expedites the process.
• Emphasizes Credibility: Including caretaker photos and that more than 351,000 caretakers currently use the service nationwide makes Wag more trustworthy.

What Could Exist Improved:

• Information technology's Not Compelling: Unlike DoorDash mentioned earlier, Wag! makes no mention of why people should join. What are the perks? Are the hours flexible?

8. Wistia

Correct off the bat, y'all find the blue background with the pop of pink in the form of a "Try for complimentary" push. The page gets correct into the activity with a video showcasing all the cool content you can create. If you lot're having doubts, you lot can always ringlet below to read testimonials from some of Wistia'due south 375,000 happy customers.

Why This Landing Page Works:

• Ease of Use: The course itself allows users to apace make full it out by linking to their Google business relationship. Doing so enables the autofill feature, which cuts down on friction for the user.
• Capitalizes on Visuals: As a video host, Wista does a dandy task of showcasing its capabilities using a variety of mediums. There's colorful graphics, videos and even a link to marketing focused cartoons.

What Could Be Improved:

• Include an FAQ: Testimonials are smashing, but sometimes customers accept a few concerns that could be answered quickly with an FAQ section. That way they can decide whether or not to sign upward without having to get out the folio to search for answers.

9. Webflow

Webflow, a design tool for web developers, packs a lot of data into but one GIF. As with Muzzle, Webflow too gets right to the indicate and demonstrates what their tool can do, rather than simply talking near it. The blithe GIF is visible in the same frame on the website, so users can see how the product works and sign up without scrolling.

Why This Landing Page Works:

• Evidence Rather Than Tell: Being able to view Webflow'due south tool in action gives potential customers a articulate thought of not only what it does, only how their user experience volition be.
• Removes Take chances: In several places on the landing folio, visitors are reminded that the service is costless. There's no trial to sign up for. They tin can build their site for free and make up one's mind whether or non to sign up for a plan when they're fix to launch.

What Could Be Improved:

• Nothing: This landing page is the perfect balance of information, usability, and visuals.

10. Talkspace

Talkspace, an online therapy service, really focuses on trustworthiness with this landing page. All of the data on this folio emphasizes that customers will have access to licensed therapists, and drives abode that the service is secure and confidential. It's a neat fashion to reassure those who may exist hesitant to participate. The employ of shapes is besides a clever idea. Pages are ofttimes filled with squares and boxes, so putting the CTA inside a big circle immediately draws the viewer in. Overall, the layout is clean, inviting, and informative.

Why This Landing Page Works:

• Builds Trust: The focus on customer security works in their favor, especially noting that they are HIPPA compliant.
• Provides Value: In improver to providing details nearly how Talkspace works, this page besides provides several mental health resources and articles.

What Could Be Improved:

Naught: This page has a great user interface and serves every bit a great starting point for mental health resource.

Ebook Landing Pages

11. Nauto

Nauto, a data platform for self-driving cars, helps make autonomous driving safer for companies who manage fleets of self-driving vehicles. Naturally, its customers would need all kinds of information to sell them on this platform. Nauto has it, packaged into a super-simple ebook whose landing page gives yous both a brief contact grade and some preview statistics to prove why this resource is and then of import.

At the top of the page, shown higher up, a warm photograph of a car's exterior r hugs the lead-capture form. The green "Download Now" button might've fifty-fifty been on purpose (on the route, light-green means go, afterward all).

Scroll down, and y'all'll encounter another "Go the eBook" CTA to remind users what'south waiting for them. You'll also see three jarring statistics about car accidents to entice users to learn more. Bank check it out beneath.

Why This Landing Page Works:

• Simplicity: There's no distractions on this landing page, which is perfect given the company'southward focus on safety, cocky-driving vehicles.
• Great Utilise of Comparison: Further downwardly the folio, Nauto offers up side by side footage of a distracted commuter vs. a cocky-driving vehicle. It's an fantabulous way to drive the point home that A.I. is a safer bet.

What Could Be Improved:

• Graphics: The warm photo at the elevation is really difficult to run across. Slightly more definition would have helped visitors easily recognize the image every bit cars.

12. Industrial Strength Marketing

Correct off the bat, this landing folio pulls me in with a compelling, punchy header: "Don't Make Me Zoom." It direct speaks to a mutual experience most of us have had when we're browsing on our phones or tablets — and information technology'south a little sassy, too.

Only that'south non the only thing keeping me interested in this landing folio. Discover how the colour reddish is strategically placed: It'south right at the top and lesser of the form, drawing you lot even closer to the conversion consequence.

Plus, this design is meta to boot: It looks and works great on mobile, too (pictured above) Keep in mind that a lot of visitors will be accessing your landing pages on their smartphones or tablets, and if the pattern of your website doesn't work well for them, they might give up and leave your page.

The folks at Industrial Strength Marketing made the fonts and form field big enough and then that visitors don't have to pinch-to-zoom to read and interact with the content, for instance.

Why This Landing Page Works:

• Voice: The linguistic communication is punchy and relatable, quickly drawing the reader in.
• Minimalist: The black and white color scheme with only a few pops of red really make the sign up sheet stand up out. Additionally the minimalist design works beautifully on mobile and desktop, no pinching required.

What Could Be Improved:

Nothing: Both the mobile and desktop versions illustrate the perfect execution of a

13. Inbound Emotion

Fifty-fifty if yous don't speak Spanish, you can still capeesh the conversion capabilities of this HubSpot partner site. My favorite feature of the page? The form stays in a stock-still, prominent position equally you lot scroll through the site. I also dearest the simple layout and warm colors.

Why This Landing Page Works:

• Fixed Form: Having access to the course while scrolling provides a better user experience. No need to gyre support to the top of the folio to find it.
• Simple Interface: The layout is simple, but constructive. The use of only ii shades of orange give a monochrome feel and keeps the focus on the benefits of the ebook.

What Could Be Improved:

• Make the Form Brief: There were six items to fill out, not including the check boxes option at the end. Longer forms could be a turnoff for some visitors.

14. IMPACT Branding & Blueprint

Full disclosure: IMPACT is a HubSpot partner — only that's not why they're included here. IMPACT'due south landing pages have long been a source of pattern inspiration. I love the simple layout of the page, from the large headline copy and detailed featured paradigm, to the outline that surrounds the form, to the colors and fonts that are very pleasing to the heart.

The costless guide IMPACT is offering for download hither too doesn't emphasize the download itself in the blue button that allows yous to submit your filled-out grade. Rather, Bear upon is inviting you to "generate more conversions" — putting the focus on what yous stand to gain as a consequence of reading the guide.

Why This Landing Folio Works:

• Clever Messaging: You're not downloading an ebook, y'all're learning how to "generate more conversations." This rephrasing is far more enticing than simply putting a regular download button.
• Unproblematic Use of Color and Fonts: The blue tones work really well on this landing page, giving information technology variety while keeping the look cohesive. Since at that place's lots of text on the page, a simple font is perfect.

What Could Be Improved:

• Nil: This folio encourages downloads in a clever fashion using a elementary layout and colors.

Landing Pages to Learn More

xv. Unbounce

It's no surprise Unbounce made this listing —they've actually written the book on creating high-converting landing pages. Although there are lots of amazing things about this landing folio, the 2 that I absolutely love are: the multiple ways to admission the course, and additional industry-specific study offerings. Unbounce is really skilled at providing visitors the information they need, merely also what they didn't know they needed until they landed on the site.

Why This Landing Page Works:

• Gives Visitors Options: When it comes to accessing the course, users tin either click the main button above the upper half of the page, or if they've been scrolling, click on the course from the sidebar on the left. Eliminating the need to scroll support to the top of the page.

• Sometimes More than is More: In addition to the course, Unbounce provides visitors with industry-specific reports and answers to other landing page-related topics. Providing fifty-fifty more useful information sets Unbounce upwardly equally a trusted potency in their field.

What Could Exist Improved:

• Descriptions: The course offers several modules and it would exist helpful if some offered a brief description. The sidebar menu offers a class list, but a short judgement summarizing what visitors can expect to larn would be helpful.

16. Bills.com

Oft, people call back landing pages are static pages on your website. But with the right tools, you tin make them interactive and personalized.

Take the example above from Bills.com. To encounter if you'd benefit from their consultation, y'all answer three questions before y'all are shown a course.

Then, you answer two more than questions, like the one below:

And here'south the final landing page form where y'all fill out your information:

I'm not sure how the algorithm works (or if there'southward one at all), only while I was filling it out, I had some anxiety virtually not qualifying. Once I institute out I did, I was excited to fill out the form, which I'one thousand sure near people who are in debt and using this tool are. By making this offer seem more exclusive before the class appeared on the landing folio, I'd bet that Bills.com increased conversions pretty significantly.

Why This Landing Folio Works:

• Exclusivity: Everyone likes to feel special, which is why exclusivity works so well. The page gives the impression that the offering isn't given to just anyone, you have to authorize first.

• Interactivity: Anytime you can get users to interact with the page, fifty-fifty if it's something as unproblematic as using a form with a sliding bar question.

What Could Be Improved:

• More than Color: While the site is geared to non and so fun topics like bills and debt, it doesn't mean it has to exist boring. The gray leaves much to be desired.

17. Zillow

Zillow did something very like to Bills.com with their landing page. It starts with a simple grade asking for "your habitation address" ( sounds creepy, but don't worry. This form field is prepare on top of a hero image featuring a quaint home at dusk followed by a handy FAQ section.

Of course, the address itself won't exist enough to become a true appraisal value of a domicile. It just denotes the home'south neighborhood. It'due south a flake like playing The Price is Right. Y'all tin guess how much homes in the area are worth and then blazon in an address to come across how close y'all got. If you want to learn more info about a property, Zillow then prompts users to sign-up to go on.

Once you hand over your email, yous'll accept access to more data like comparable homes in the surface area, mortgage tools, and the estimated internet profits should you decide to sell.

Why This Landing Page Works:

• Games are Fun: Someday you can make filling out a form feel like a game, information technology's a win.

• Establishes Dominance on the Topic: Zillow has access to and then much housing and neighborhood information, it'south no wonder they are ane of the top home search sites in the nation.

What Could Be Improved:

• Cipher: The Zestimate page is simple, but effective. Those with concerns about what a Zestimate is and how it'south calculated have easy access to the homebuying FAQ on the second one-half of the page.

18. Landbot

Landbot, a service that creates chatbot-based landing pages, puts their own product forepart and center on their chat-fueled landing page. Visitors are greeted by a friendly bot —complete with emojis and GIFs —who encourages them to provide information in a conversational format instead of via a traditional course.

Why This Landing Page Works:

• Information technology'south Fun: From the bright colors to the GIFs, this page keeps visitors engaged and entertained.
• Show, Not Tell: Past having the chatbot right on the page, doing its thing, potential customers tin can see exactly what they're getting. The whole experience simulates what it's like to use Landbot'due south product.

What Could Exist Improved:

• Goose egg: Landbot's utilize of a live demo, testimonials, highlighted integration features and detailed breakdown of how the product works leaves new customers ready to sign up at showtime glance.

nineteen. Webprofits

Similar Industrial Strength Marketing mentioned before, Webprofits also makes not bad apply of a predominantly black, white and red color scheme. The issue is a clean layout that makes great employ of the pops of color on the page. It's a attestation to the organization's expertise in digital marketing and UX design.

The rollover description characteristic throughout the "What We Do" section, while black and white, uses movement to draw the reader's attention to the content. Each department changes color and rolls downward like a shade to reveal more in depth features.

They also make information technology easy for you lot to figure out what Webprofits really does. The residual of the page offers detailed information nigh what you'll get when yous give over your information. Plus, it includes strategic CTAs throughout, similar "Become in Affect"

Why This Landing Page Works:

• Informative, Only Not Overwhelming: There's a lot of information and text on this page, only the apply of well-placed graphics and videos help break things upward.

• Multiple CTAs: Placing the same CTA throughout the folio makes it then visitors don't accept to gyre all the way to the top to "Go far Touch."

What Could Be Improved:

• Nada: Webprofit makes smashing utilise of the long landing page format, packing in all the pertinent information visitors would need in one identify with a visually appealing experience.

20. Native Poppy

Sometimes, you've simply got to stop and admire a landing folio for being cute. Using high-resolution photography and lots of white space, Native Poppy'southward landing page is a pleasure to expect at.

Bated from its beauty, the page has some great elements: a clear and delightfully pink CTA, an informative "How It Works" section, plus an FAQ at the bottom. Best of all, it plays with language, ditching the phrase "go a subscriber" for "become a wild blossom." I don't know nigh you, only I'd much rather be a "wild flower" over a subscriber any solar day.

Why This Landing Page Works:

• Captures Make Voice: The layout of Wild Poppy mirrors the whimsical vibe of the brand. From the photos, font option, and "wild flower" subscription, all the messaging works in harmony.

• Persuasive: Past highlighting all the perks and discounts of existence part of the subscription program, it entices customers to join.

What Could Be Improved:

• Form Visibility: While there are multiple CTAs, it would have been nice to have the grade fields on the page for faster sign-upwards, or equally a pop up after clicking, instead of having to click the CTA and so be taken to some other serial of prompts.

21. Conversion Lab

While I wouldn't typically include an example of a homepage with a grade on it in a post well-nigh landing pages, this website is special. The homepage is the entire website -- the navigation links just accept y'all to the information below.

When you click "Get My Complimentary Consult," the entire page darkens to highlight the course. See what it looks like earlier you click in the photo above.

And, when you click that CTA, check out how the grade appears:

Information technology's a like function when clicking on any of the headings on the page. Instead of taking you lot to a dissimilar page, information technology simply jumps to the corresponding section on the homepage.

I love how you lot don't have to leave the page to fill out the form, or view whatsoever of the features, creating a seamless user experience.

Why This Landing Page Works:

• Artistic: Having a homepage that also functions as diverse landing pages makes Conversion Lab unique. Best of all, it still provides a pleasant user experience.
• Organized Layout: Despite having the homepage and landing pages as i, the page doesn't feel cluttered or decorated at all.

What Could Be Improved:

• Class Placement: It would be nice if the class maybe opened upwardly on i side so visitors could even so read the content on the rest of the folio.

Landing Page Ideas

A well-optimized landing page can transform prospects into leads past gathering data that can assistance you lot meliorate understand, market to, and please visitors. Since landing pages are crucial for conversions, it's important to make certain they're well planned, designed, and executed.

Here are a few things to keep in mind when creating landing pages:

• Highly-seasoned aesthetics: Giving your landing page color and a clean UI can but help. Visitors will want to learn more than virtually your products and see evidence of the value you're offering. Have a wait at #18 on our list — Landbot for a nifty example of a stunning web page.
• Less is more: Permit the offer or images exercise most of the talking, but be sure to include any and all descriptive headlines and supporting text to make your landing page articulate and compelling. This goes for but about all the components on the page: try white space, simple copy, and shorter forms.
• Keep visitors on the page: Past removing the chief navigation or whatever distracting backlinks, it's less likely there will be whatsoever lead generation friction that could cause visitors to abandon your page.
• Social Sharing: A unproblematic style of getting visitors to engage with your landing page is including social media sharing buttons then that they tin spread your content to their social followings. After all, customers are the center of your marketing flywheel.
• A/B testing: Landing pages are of import to get right, and since consumer psychology can sometimes be surprising, information technology's always improve to experiment with dissimilar versions of your pages to see which has the highest conversion rate (CVR). Exam the positioning of the offer, kinds of CTAs, or even the color scheme.
• Call-To-Activeness: The CTA is where the meat of the landing page is, or the tipping point where prospects become contacts. CTAs could ask visitors to subscribe, download, fill out a form, share on social media, and more -- simply, overall, CTAs are necessary for getting your audiences more engaged with your offer. To generate leads, CTAs should be bold and eye-catching, merely well-nigh importantly, they need to finer communicate value.

Creating Landing Pages That Shine

Landing pages aid in growing your customer base and increasing conversions. Create a page that delights customers with a user interface and then bang-up, they proceed to come dorsum for more.

This article was originally published Apr 2, 2020 and has been updated for comprehensiveness.

Originally published January 7, 2022 7:00:00 AM, updated January 07 2022

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